Overview
Animated infographic for Resource Innovations, a sustainable energy consulting firm based out of California.
This video highlights the success of a limited-time offer promotion and how it increased the purchase of at-home electric vehicle charging stations.
Services
Illustration
Animation
Original Asset
The original format for sharing this information was via a static pdf.
The animation offered a new and more dynamic way of sharing campaign success to shareholders.
Storyboards
Sketches / Illustration Side-by-Side
Illustration Explorations
As part of my process of creating a distinct illustration style for the animation, I explored different color palettes, character poses, and compositions.
Final Illustration Direction
We landed on a limited color palette, using tones of blue throughout the piece.
The geometric forms and limited palette work together to create an overall sophisticated and sleek illustration style.
